What is SEO
Google’s John Mueller answered a question about what to do to optimize for the BERT algorithm. Google has maintained that there is “nothing to optimize for.” Mueller offered a more nuanced answer that offered a little more information to publishers who are concerned about BERT.
BERT Algorithm
Leather Jackets For Men is a way to understand text. So rather than analyzing text in the sense of matching keywords, BERT helps Google understand the topics and concepts behind sentences, paragraphs and search queries.
So it’s kind of like the difference between matching words and understanding words.
Google’s blog post explanation, Understanding Searches Better than Ever Before , arguably falls short for publishers and those in the search community. Google’s post was written as an explanation to users of Google’s search engine and not so much for publishers.
How to Optimize for BERT?
Danny Sullivan suggested to the SEO community that there was nothing to optimize for other than to write content for users.
Hey @searchliaison Timeline would be really helpful to back analysis in Non-US-markets and convince clients that they should really rethink their content production.
Better content would be created, you'd get better results. Let's help you to deliver better results for users. ;)
Google’s John Mueller expanded on Danny’s advice. He doesn’t contradict Danny but rather gives more details.
The question posed to John Mueller was:
Will you tell me about the Google BERT Update? Which types of work can I do on SEO according to the BERT algorithms?
Mueller began his explanation by relating what the purpose of the BERT algorithm is:
I would primarily recommend taking a look at the blog post that we did around this particular change.In particular, what we’re trying to do with these changes is to better understand text.Which on the one hand means better understanding the questions or the queries that people send us.And on the other hand better understanding the t
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